Peru is gaining increasing ground on the global gastronomic scene.
Jorge E. Bravo Project Management Domestic and International: Jun 15, 2025
Not only because of the fame of its ceviches or its renowned chefs, but also because of the strength that its spirits like pisco, its emerging wines, its vibrant hotel industry and, above all, the talent that is exported through international festivals like Peru Nice to meet you.
When you purchase through links on our site, we may earn an affiliate commission.
Hospitality and wine: ambassadors of Peruvian culture
Over the past few years, the Peruvian pisco has begun to position itself strongly in international fairs such as Vinexpo, San Francisco World Spirits Competition or the Seoul International Wines & Spirits ExpoThis grape distillate, with a designation of origin and roots dating back to the 16th century, represents more than a beverage: it is a symbol of national identity.
At his side, the Peruvian winesWines, especially those from regions like Ica, Arequipa, and Moquegua, are beginning to make inroads with fresh, fruity, and well-structured offerings that spark the interest of foreign sommeliers and distributors. The result? A sustained increase in exports of these beverages and a renewed interest in discovering Peru through its glass.
Peru's recent economic growth has not been accidental. Between January and April 2025, the lodging and restaurant sector grew by 4.64%. %, according to the Ministry of Foreign Trade and Tourism. This boost is due to a steady recovery in tourism, the international appeal of Peruvian cuisine, and the local hotel industry's focus on offering authentic experiences that connect travelers with the environment, flavors, and people.
Boutique spaces, sustainable hotels in regions such as Cusco or the Amazon, and a gastronomy that fuses history and modernity have made Peru a high-demand destination for the gastronomic and luxury tourism.
Peru Nice to Meet You Madrid
Peru Nice to meet you It is much more than a festival: it is an international showcase of the best of Peruvian cuisine, culture, and tourism. Organized by PromPeru, this fair was born as an effort to position the country brand in key markets around the world. Although its first editions were local and regional, over time it evolved into a global event.
The Madrid edition held in April 2025 marked a milestone: more than 14,000 people attended to the event, which brought together 25 Peruvian restaurants, a pisco bar, and activities that included tastings, live cooking shows, and promotion of tourist destinations.
This event not only strengthens Peru's image in Europe, but also generates real opportunities for restaurants, importers, tourism agencies and exporters of gourmet products. Thanks to its success, future editions are already being prepared in New York and São Paulo.
The boom in gastronomy and spirits represents a strategic bridge between tourism and Peruvian foreign tradeThose who visit Peru, drawn to its cuisine, often seek out comprehensive experiences: from hotels with cultural identity to tours of pisco wineries and cooking workshops in the Sacred Valley.
In addition, this boom has driven the creation of specialized fairs as Gastromaq 2025, which will take place in Lima from July 9 to 12. This event will bring together suppliers from the Horeca sector (hotels, restaurants, and catering), with spaces for culinary equipment, hotel innovation, and mixology.
The impact is clear: Greater global visibility, greater tourist flow, and a business ecosystem that finds in gastronomy a source of innovation and exportFrom a glass of pisco in Madrid to a hotel reservation in Paracas made from Tokyo, Peruvian gastronomy continues to expand its borders and show the world that its flavors are just the beginning.
Sources:
https://www.reuters.com/latam/domestico/X32XO37IXNLYVEYS6RXFNXIHME-2025-06-15/?utm_source=chatgpt.com
The "Perú Mucho Gusto" food fair is going international: it will have editions in Madrid, New York, and Brazil.
https://diversionenlima.com/republica-del-pisco-restobar-miraflores/#google_vignette
https://www.hotelvinasqueirolo.com/blog/hotel-vinas-queirolo-el-hotel-con-los-mejores-paisajes-naturales-de-ica/
English 
Spanish